Low information voting and the dyslexic OODA loop

Imagine for a minute you are flying a jet plane, some classic speed machine.

But instead of air, that's data, a lot of data. Truthfully, that's why you fly high, less of the stuff to mess with.

But data isn't information. One way to find information in data is an OODA loop.
Observation
Orientation
Decision
Action

If we begin with the end in mind:

FIFO ACTION leads to VOTE/NO VOTE
Voter makes a DECISION on candidate
The Voter comes with an ORIENTATION
What OBSERVATIONS can Flip Voter's Choice?